Lynda An Insider's Guide to Today's Music Biz 09: Touring TUTORiAL
Having a successful live tour is an important part of building a successful music career. Live performances are where artists, their songs, and their fans all come face-to-face. In the final installment of An Insider's Guide to Today's Music Biz, Steve Rennie explains how to turn those great performances into money. Discover who the players in the live music biz are, how you get paid, and what you can do to start building a great live show today. Then learn about booking gigs and venues, and some new tools you have at your disposal to help you plan and organize your own tour. It all starts with booking that first gig.
Lynda An Insider's Guide to Today's Music Biz 08: Music Publishing TUTORiAL
One of the most important aspects of the music biz is music publishing. It can also be one of the most complicated parts of the business to understand, even for the most seasoned veteran.
In this Insider's Guide to Today's Music Biz, Steve Rennie explains what you'll need to know about music publishing to turn your songs into money. He'll talk about copyrights and their value, and why music publishing is important to a successful artist's career.
He also talks about the main sources of publishing income: what they are, who pays, and how much you get. He explains the difference between performing rights organizations and music publishers and how to find and make publishing deals. Start with the first lesson, which explains how a dollar of publishing income is split between the songwriter and publisher.
Lynda An Insiders Guide to Todays Music Biz 06: Marketing and Promotion TUTORIAL
How to stand out from the crowd has always been the great challenge in the music business. It was true back when the record industry released 5,000 records a year and it's even more true now that millions of artists are creating and distributing music. Marketing and promotion is what gets your music in front of music consumers. Marketing is about telling your story; promotion is about ongoing efforts that keep your story top of mind.
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.
LYNDA An Insider's Guide to Today's Music Biz 05 Managers TUTORIAL-kEISO
Most artists know they need a great manager. But finding one is tough. Before focusing on who your manager will be, you need to look at the what, where, why, and when of the manager's role. Once you understand those job requirements, it will make identifying a manager a lot easier.
This installment of Steve Rennie's series, An Insider's Guide to Today's Music Biz, talks about the artist-manager relationship and how to get the most out of it, whether you are an artist or other music professional. Learn how to get the attention of managers, the right questions to ask when you meet with a manager, and the important things to think about when you hire your manager.
Lynda An Insiders Guide to Todays Music Biz 04: Building a Professional Team TUTORiAL
Picking a great team of professionals is one of the most important and impactful decisions you are going to make in your music career. Steve Rennie knows music professionals; he has over 35 years in the music business.
His series, An Insider's Guide to Today's Music Biz, teaches the ins and outs of the music business to bands, managers, and songwriters. In this installment, you'll learn about the key players you need on your team and what they do, how much they get paid, how you find them, and when you need them. It starts with perhaps the most important member of your team, the manager. Steve also explains the role of lawyers, agents, business managers, publicists, and the digital team in charge of PR, social media, and other online distribution and promotion strategies.
Lynda An Insider's Guide to Today's Music Biz 02: Making Great Music TUTORiAL
The music business is built around great songs by great artists. The music business exists to bring those songs to life. Managers, producers, engineers, record labels, promoters, publishers, and concert venues: They're all there to help connect music with audiences. But the songs don't write themselves.
This installment of An Insider's Guide to Today's Music Biz is designed for songwriters who want to make great music, and for industry professionals who want to understand the process behind it. Music insider Steve Rennie provides tips on what makes a great song, what a successful writing process looks like, the costs involved in recording, and the role of a producer. Steve's experience, and his honest take on the industry, will help anyone interested in getting their music into the hands of music biz movers and shakers.
Lynda An Insider’s Guide to Today’s Music Biz: The Big Picture TUTORiAL
If you are looking to do something big in the music business, something great, getting your head around the big picture is one of the most important elements of success. It's not about marketing and promotion, how to make records, how to book a tour, or how to manage your social media.
Those are all important pieces of the puzzle if you want to be successful. But it's been Steve Rennie's experience—from working in the music biz over 36 years—that if you can understand how the music business works, what's really important, then the rest of the pieces will fall in line.
This course kicks off An Insider's Guide to Today's Music Biz, a series of 9 courses designed to teach the ins and outs of the music business to bands, managers, and songwriters. Here, Steve provides tips on assessing your talent, committing to a plan, picking partners, figuring out financials, finding ideas, and surviving in what can be a tough business. Steve's experience, and his honest take on the ups and downs of the industry, will help anyone interested in breaking through be better prepared for the realities of getting by in the music biz.