Lynda An Insider's Guide to Today's Music Biz 08: Music Publishing TUTORiAL
One of the most important aspects of the music biz is music publishing. It can also be one of the most complicated parts of the business to understand, even for the most seasoned veteran.
In this Insider's Guide to Today's Music Biz, Steve Rennie explains what you'll need to know about music publishing to turn your songs into money. He'll talk about copyrights and their value, and why music publishing is important to a successful artist's career.
He also talks about the main sources of publishing income: what they are, who pays, and how much you get. He explains the difference between performing rights organizations and music publishers and how to find and make publishing deals. Start with the first lesson, which explains how a dollar of publishing income is split between the songwriter and publisher.
Lynda An Insiders Guide to Todays Music Biz 07 Record Labels TUTORiAL
Record labels have a valuable role to play in the music businesses. Despite the controversies around contracts and creative license, they are not going away. Understanding what record labels do is important whether you are an artist or a music professional.
In this installment of An Insider's Guide to Today's Music Biz, Steve Rennie explores the role of record labels in the music business. He starts by talking about the different types of record labels and what they do, from marketing to manufacturing and radio promotion. Then you'll learn about why you need a record label, how to get a record deal, what a music contract will look like, and how the signing process works. As a little bonus, Steve gives you some insights on your commitments and compensation (advances and royalties) once you get signed.
Understanding how record labels run
Finding a record label
Meeting with A&R and business teams at a record label
How record labels promote your music
Negotiating a record deal
How record labels recoup costs
LYNDA An Insider's Guide to Today's Music Biz 05 Managers TUTORIAL-kEISO
Most artists know they need a great manager. But finding one is tough. Before focusing on who your manager will be, you need to look at the what, where, why, and when of the manager's role. Once you understand those job requirements, it will make identifying a manager a lot easier.
This installment of Steve Rennie's series, An Insider's Guide to Today's Music Biz, talks about the artist-manager relationship and how to get the most out of it, whether you are an artist or other music professional. Learn how to get the attention of managers, the right questions to ask when you meet with a manager, and the important things to think about when you hire your manager.
Lynda An Insiders Guide to Todays Music Biz 04: Building a Professional Team TUTORiAL
Picking a great team of professionals is one of the most important and impactful decisions you are going to make in your music career. Steve Rennie knows music professionals; he has over 35 years in the music business.
His series, An Insider's Guide to Today's Music Biz, teaches the ins and outs of the music business to bands, managers, and songwriters. In this installment, you'll learn about the key players you need on your team and what they do, how much they get paid, how you find them, and when you need them. It starts with perhaps the most important member of your team, the manager. Steve also explains the role of lawyers, agents, business managers, publicists, and the digital team in charge of PR, social media, and other online distribution and promotion strategies.
Lynda An Insiders Guide to Todays Music Biz 03: Treating Your Career As a Business TUTORiAL
Doing something you're passionate about and making a living out of it is a difficult thing to do. Especially considering the long odds in the music business. But with a focused, business-minded approach to your career, you can optimize your chances for success. In this installment of An Insider's Guide to the Music Biz, Steve Rennie explains how to approach the music business with the mindset of an entrepreneur and look at a career in music as a business.
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.
Lynda An Insider's Guide to Today's Music Biz 02: Making Great Music TUTORiAL
The music business is built around great songs by great artists. The music business exists to bring those songs to life. Managers, producers, engineers, record labels, promoters, publishers, and concert venues: They're all there to help connect music with audiences. But the songs don't write themselves.
This installment of An Insider's Guide to Today's Music Biz is designed for songwriters who want to make great music, and for industry professionals who want to understand the process behind it. Music insider Steve Rennie provides tips on what makes a great song, what a successful writing process looks like, the costs involved in recording, and the role of a producer. Steve's experience, and his honest take on the industry, will help anyone interested in getting their music into the hands of music biz movers and shakers.
Lynda An Insider’s Guide to Today’s Music Biz: The Big Picture TUTORiAL
If you are looking to do something big in the music business, something great, getting your head around the big picture is one of the most important elements of success. It's not about marketing and promotion, how to make records, how to book a tour, or how to manage your social media.
Those are all important pieces of the puzzle if you want to be successful. But it's been Steve Rennie's experience—from working in the music biz over 36 years—that if you can understand how the music business works, what's really important, then the rest of the pieces will fall in line.
This course kicks off An Insider's Guide to Today's Music Biz, a series of 9 courses designed to teach the ins and outs of the music business to bands, managers, and songwriters. Here, Steve provides tips on assessing your talent, committing to a plan, picking partners, figuring out financials, finding ideas, and surviving in what can be a tough business. Steve's experience, and his honest take on the ups and downs of the industry, will help anyone interested in breaking through be better prepared for the realities of getting by in the music biz.