Lynda An Insiders Guide to Todays Music Biz 06: Marketing and Promotion TUTORIAL
How to stand out from the crowd has always been the great challenge in the music business. It was true back when the record industry released 5,000 records a year and it's even more true now that millions of artists are creating and distributing music. Marketing and promotion is what gets your music in front of music consumers. Marketing is about telling your story; promotion is about ongoing efforts that keep your story top of mind.
In this class, industry insider Steve Rennie talks about how to market and promote your music and turn music consumers into permanent fans. He'll talk about the key elements of any good marketing plan, whether you are a major label or indie artist. He'll also talk about how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. Plus, learn how radio, touring, publicity campaigns, and your web presence play into a music marketing mix.
LYNDA An Insider's Guide to Today's Music Biz 05 Managers TUTORIAL-kEISO
Most artists know they need a great manager. But finding one is tough. Before focusing on who your manager will be, you need to look at the what, where, why, and when of the manager's role. Once you understand those job requirements, it will make identifying a manager a lot easier.
This installment of Steve Rennie's series, An Insider's Guide to Today's Music Biz, talks about the artist-manager relationship and how to get the most out of it, whether you are an artist or other music professional. Learn how to get the attention of managers, the right questions to ask when you meet with a manager, and the important things to think about when you hire your manager.
Lynda An Insiders Guide to Todays Music Biz 04: Building a Professional Team TUTORiAL
Picking a great team of professionals is one of the most important and impactful decisions you are going to make in your music career. Steve Rennie knows music professionals; he has over 35 years in the music business.
His series, An Insider's Guide to Today's Music Biz, teaches the ins and outs of the music business to bands, managers, and songwriters. In this installment, you'll learn about the key players you need on your team and what they do, how much they get paid, how you find them, and when you need them. It starts with perhaps the most important member of your team, the manager. Steve also explains the role of lawyers, agents, business managers, publicists, and the digital team in charge of PR, social media, and other online distribution and promotion strategies.
Lynda An Insiders Guide to Todays Music Biz 03: Treating Your Career As a Business TUTORiAL
Doing something you're passionate about and making a living out of it is a difficult thing to do. Especially considering the long odds in the music business. But with a focused, business-minded approach to your career, you can optimize your chances for success. In this installment of An Insider's Guide to the Music Biz, Steve Rennie explains how to approach the music business with the mindset of an entrepreneur and look at a career in music as a business.
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don't happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.
Udemy Beginner's Guide to Becoming a Successful Musician (2015) TUTORiAL
Master everything from planning, branding, marketing, and licensing music for t.v and film. Industry contacts included!
Do you dream of becoming a famous musician? Or, perhaps your dream is to just become a working musician. Got talent and not sure what to do next? Would you like to know how to get a record deal or simply just build a bigger fan base and sell albums?
Complete Guide to Becoming a Successful Musician is designed to help new and struggling musicians understand how the music industry works and what needs to happen in order to achieve success. In this course you will learn :
How to design a purpose driven business plan that will attract managers, investors, and record labels.
How to create a strong personal brand that will attract more fans.
How to effectively market yourself and your music on social media platforms.
How to copyright, publish, license and distribute your music.
Where to find opportunities for getting your music into TV and Film
This course also comes with a list of industry contacts including record labels scouting new talent! So, what are you waiting for? Take the first step in understanding what you need to do to take your music career to the next level.
Best of all; I am available 7 days a week for questions! Just post questions to my FaceBook or Twitter page.
Lynda An Insider's Guide to Today's Music Biz 02: Making Great Music TUTORiAL
The music business is built around great songs by great artists. The music business exists to bring those songs to life. Managers, producers, engineers, record labels, promoters, publishers, and concert venues: They're all there to help connect music with audiences. But the songs don't write themselves.
This installment of An Insider's Guide to Today's Music Biz is designed for songwriters who want to make great music, and for industry professionals who want to understand the process behind it. Music insider Steve Rennie provides tips on what makes a great song, what a successful writing process looks like, the costs involved in recording, and the role of a producer. Steve's experience, and his honest take on the industry, will help anyone interested in getting their music into the hands of music biz movers and shakers.
Lynda An Insider’s Guide to Today’s Music Biz: The Big Picture TUTORiAL
If you are looking to do something big in the music business, something great, getting your head around the big picture is one of the most important elements of success. It's not about marketing and promotion, how to make records, how to book a tour, or how to manage your social media.
Those are all important pieces of the puzzle if you want to be successful. But it's been Steve Rennie's experience—from working in the music biz over 36 years—that if you can understand how the music business works, what's really important, then the rest of the pieces will fall in line.
This course kicks off An Insider's Guide to Today's Music Biz, a series of 9 courses designed to teach the ins and outs of the music business to bands, managers, and songwriters. Here, Steve provides tips on assessing your talent, committing to a plan, picking partners, figuring out financials, finding ideas, and surviving in what can be a tough business. Steve's experience, and his honest take on the ups and downs of the industry, will help anyone interested in breaking through be better prepared for the realities of getting by in the music biz.